Gaia Life – Spring Summer 2017

We were pleased to introduce the new Gaia Life collection through a commercial filmed in an iconic flat in Milan.

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We set the shooting in a minimalist space to reveal some of the sources that inspired the collection. We paid particular attention to interior design by setting up elements such as furnitures, accessories and plants with the intent to establish a connection between the location and clothing.


Gaia Life is an Italian pret-à-porter brand established in 1998. Actually, Gaia Life products are distributed by more than five hundred retailers in Italy and abroad.