Gaia Life – Fall Winter 2017
For the second season in a row, the fashion brand Gaia Life entrusted us to launch its new collection due to the success of the previous commercial.
Gaia Life Fall Winter Collection 2017 is inspired by geometric and abstract patterns characterized by intense colours. The video introduces a selection of outfits highlighting the feminine curves through relaxed but resolved movements. The spot was shot with anamorphic Cooke lenses to emphasise the continuity between the context and the design of clothing.
Gaia Life is an Italian pret-à-porter brand established in 1998. Actually, Gaia Life products are distributed by more than five hundred retailers in Italy and abroad.